LIV2Run is a thriving part of our community here at LIV Durban. The once recreational running club on a Thursday afternoon has now grown to be a registered athletics club with athletes competing to an incredibly high standard across a range of different distances and terrains.
Two runners, one race, one goal
The race is still not finished, however. We are now excited to announce LIV2Run will be partnering with Salomon South Africa. Salomon South Africa and LIV share many common ideologies. One of Salomon’s key beliefs is in giving opportunities to disadvantaged and marginalised people in sport. There are so many incredible athletes in the world and in South Africa who are undiscovered because of their circumstances. Not being able to afford proper gear, race fees and proper nutrition, prevent many young athletes from competing at their full potential or even at all.
Trail running, for example, is a large focus of the company. Salomon is trying to encourage and provide opportunities for more people in South Africa to get involved in this form of running, as it needs more specialised equipment and race fees can often be too expensive for young undiscovered athletes. This is very much in line with LIV’s ideology of raising and releasing stars into society. We want to give our kids every opportunity they can get whether that in their homes, classroom or on the sports field and running track. We believe that Salomon’s partnership with us will help us fulfill this goal. (The partnership with Salomon will work in conjunction with our recent partnership with Prime Human Performance Centre. Prime provides us with a state-of-the-art training space which is used to do strength and conditioning training required to reach peak performance. They also provide the necessary support required to prevent and manage injuries. “The LIV 2 Run Elite Team train at Prime twice per week and this is an opportunity that we are very grateful for,” says Coach Philani, head coach of the Elite Team.
What’s further down the track?
Salomon has already donated a huge number of test shoes to the village. These trainers have been used and tested during product launches and can’t be sold. They are however perfectly good shoes which our kids can enjoy running around in and getting involved in sport. For our more focused and seasoned athletes, brand new shoes are being provided for training and races. This is an amazing blessing and will ensure athletes from all different stages are well equipped allowing them to avoid injury and perform at their best. Salomon will also be providing the LIV 2 Run Elite team, a team of 13 athletes with professional running kit which will be part of a LIV/Salomon running brand.
The Road Ahead
We are incredibly excited about where the partnership with Salomon South African and Prime Human Performance Centre is going. We believe it’s a trio partnership with much potential to release greatness and transform lives. Thank you to both these incredible organisations for believing with us. Together we can!